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Marketing Crisis

All articles tagged with #marketing crisis

business3 years ago•2 min saved

HSBC downgrades Anheuser-Busch InBev stock due to Bud Light sales crisis.

HSBC has downgraded Anheuser-Busch InBev stock to hold amid a "crisis" following Bud Light's marketing campaign featuring transgender activist Dylan Mulvaney. Sales of Bud Light in retail stores fell by 21.4% in the week ending April 22 when compared to the same time period last year. Coors Light and Miller Lite saw their sales increase by nearly 21%.

via Fox Business|

#anheuser-busch-inbev #bud-light #business

business3 years ago•1 min saved

Anheuser-Busch InBev faces Bud Light crisis, HSBC downgrades stock.

HSBC downgraded Anheuser-Busch InBev to hold, citing a "Bud Light crisis" after a recent social media partnership resulted in backlash and boycotts. The analyst questioned the company's leadership and response to the crisis, as well as its ability to invite new consumers without alienating its core base. While the company reported a spike in profit for Q1, there was a steep drop in beer sales in April. However, strength abroad is helping the stock.

via NBC News|

#anheuser-busch-inbev #beer-sales #bud-light