Hollywood and Tech Lock Horns in the TV Time War
A zero-sum battle for TV attention is reshaping entertainment as Hollywood studios pursue megadeals and tech platforms push into streaming and content creation. Fox’s $22 billion Roku deal and David Ellison’s $111 billion bid to fuse Paramount Skydance with Warner Bros. Discovery show the scale, while YouTube dominates TV watch time, Instagram tests episodic longform video on TV, and AI partnerships threaten to redefine production and creative control.