Pricing Next-Gen Consoles at $1,000 May Shrink the Gaming Market by 39 Million
Ampere Analysis warns that pricing PS6 and Xbox Helix at $1,000 could cut the next-gen install base by about 39 million units over five years and reduce player spending by roughly 12% in the first three years, risking a lost generation; to avoid this, the report suggests delaying launches, subsidizing hardware, or pursuing more radical innovations, with Nintendo’s cheaper Switch 2 adding price pressure.