Live Nation Partners with Willie Nelson to Cut Touring Costs and Support Developing Artists
Live Nation has launched the "On the Road Again" program in partnership with Willie Nelson to financially support developing artists and their teams facing growing touring expenses. Live Nation-owned clubs will provide additional earnings to artists and crew, including gas and travel cash per show, no merchandise selling fees, and financial bonuses to local promoters and venue crew members. The program aims to make touring easier for thousands of artists. Additionally, "On the Road Again" is donating $5 million to Crew Nation to support crew members facing hardship.