Pluto TV Upgrades to Paramount+ Tech Stack with Top-Navigation Redesign
Pluto TV is rolling out a major redesign that migrates the service onto Paramount+'s shared app backbone, unifying recommendation and ad technology while keeping Pluto TV as a free, ad-supported brand. The UI shifts from a left-side live-rail to a top navigation with Live TV, Movies, and TV Shows, boosting discovery and aligning with subscription platforms. Rollout is phased across mobile, web, and Roku ahead of a mid-2026 consolidation target; branding and content libraries stay distinct, and some staff have moved to support cross-service development.
