Verizon Hikes Unlimited Ultimate Price for New Plans, Bundling Security and Family Tools
Verizon raised the monthly price of its Unlimited Ultimate plan by $5 for new sign-ups starting May 7, 2026, while preserving the 3-year price lock for existing customers on the plan. The increase comes from bundling Identity Secure and Verizon Family Plus, which together add about $15 in monthly value, effectively a discount for current customers but more expensive for new subscribers. Existing Unlimited Ultimate customers will not see a price change; the new pricing for 1–4 lines is $85, $77.50/line, $63.33/line, and $55/line respectively, while Unlimited Plus and Welcome remain unchanged.
