Target's Stock Plummets Amid Controversies and Boycotts.
Target has lost $10 billion in market valuation over the last 10 days due to backlash over its Pride-themed clothing line for children. The retailer's stock value has dropped by more than 22%, translating to a $10.1 billion loss in valuation. Target moved its Pride section in some Southern stores away from the front last week after displays were knocked over by protesters. The backlash surrounds clothing marketed for children, including "tuck-friendly" women's swimsuits and rainbow-themed children's clothing. Target CEO Brian Cornell has defended the LGBTQ-friendly merchandise, saying selling them was "the right thing for society."