Hollywood bets on nostalgia with sequels for middle-aged millennials
Belated sequels aimed at aging millennials are sprawling across Hollywood, with The Devil Wears Prada 2 reportedly earning around $693 million globally—more than double the first film—while Practical Magic 2 drew strong U.S. box-office numbers. Experts say audiences long for pre-social‑media, simpler times, prompting studios to mine familiar IP and nostalgia rather than risk new concepts as the industry rides a wave of sequels and reboots.
