Microsoft's Bing search market share continues to decline as Google dominates
Despite Microsoft's partnership with OpenAI and the hype surrounding Bing's integration with ChatGPT, Bing's search market share has actually decreased year over year, according to StatCounter. In the United States, Bing's market share dropped from 7.4% to 6.9%, while Google's share increased to 88%. Microsoft Edge managed to steal 1% of Google Chrome's market share, but overall, Bing's performance has not lived up to expectations. The ongoing antitrust case against Google may have more potential benefits for Bing and search competition than generative AI.