Reddit's Missteps Lead to User Outrage and Traffic Decline.
Third-party data from Similarweb shows that Reddit's daily traffic fell during the recent blackout protest against the platform's forthcoming API changes. The impact was small but noticeable, with a 6.6% drop in daily visits on June 13th compared to the website's average daily volume over the past month. Additionally, the amount of time Reddit users spent on the platform decreased significantly. While a temporary drop in traffic is unlikely to affect Reddit's near-term prospects, continued protests and policy changes could lead to a gradual decline in daily active users, which may not bode well for the platform's planned IPO and beyond.