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Social Credit Score

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The Rise and Controversy of Dylan Mulvaney's Celebrity Endorsements.
business3 years ago

The Rise and Controversy of Dylan Mulvaney's Celebrity Endorsements.

Companies like Nike, Anheuser-Busch, and Kate Spade are endorsing controversial trans influencer Dylan Mulvaney to earn points on the Corporate Equality Index (CEI), overseen by the Human Rights Campaign (HRC). The CEI is a social credit score that rates companies on LGBTQ+ inclusivity, and businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms.