"Jane Lynch Takes Center Stage in Illinois' Summer Ad Campaign"
Governor Pritzker and the Illinois Department of Commerce and Economic Opportunity have launched a new summer ad campaign called "Middle of Everything," featuring actress and director Jane Lynch. The campaign showcases the diverse attractions and outdoor experiences in Illinois, with three TV spots airing in multiple media markets. The inaugural campaign in 2022 resulted in $1 billion in revenue and attracted 2 million additional trips to the state. The new ads highlight locations such as Chicago, Southern Illinois, and the Great River Road, promoting unique lodging, outdoor activities, and small businesses. The campaign will also appear in digital, print, and out-of-home media.