Gen Z's Relationship Transformation: The Boyfriend Effect on TikTok.
TikTok's latest trend, "The Boyfriend Effect," shows how Gen Z's appearance has changed since getting into a relationship. The trend builds off the "boyfriend air" theory, with some users embracing natural beauty and others vowing to fight the effect. While some see the trend as a positive reflection of happiness and comfort in a relationship, others question its impact. Ultimately, what matters most is how individuals are treated in their relationships.