"Super Bowl Ads Spark Controversy Over Tesla's Autopilot Technology"
The Dawn Project, led by tech CEO Dan O'Dowd, aired anti-Tesla Super Bowl ads for the second year, alleging that Tesla's driver-assist feature caused accidents and urging viewers to boycott the carmaker. The ads referenced incidents involving Tesla vehicles and called for holding Tesla accountable and boycotting the company to keep families safe. Tesla did not respond to the ads, and the carmaker has been hesitant to advertise, primarily relying on CEO Elon Musk for promotion. The NHTSA has been investigating Tesla's driver assist features, and the company launched an over-the-air update in February to address concerns about its Full Self-Driving feature.