BuzzFeed's AI-Generated Articles and Creator Score: A Look Inside.
BuzzFeed has quietly started publishing fully AI-generated articles that are produced by non-editorial staff, which are comically bland and similar to one another. The 40 or so articles, all of which appear to be SEO-driven travel guides, contain at least one line about a "hidden gem." The AI-generated pieces are part of an "experiment" the company is doing to see how well its AI writing assistance incorporates statements from non-writers. The travel guide pieces were not advertisements or sponsored content, but were written by people on the business side of BuzzFeed.