All articles tagged with #usa viewership
Spain-Argentina's 2026 World Cup Final drew an average of 38.937 million U.S. viewers (peaking near 52 million), the highest for any non-Super Bowl sporting event since the 1984 Winter Olympics, underscoring growing U.S. interest in soccer and boosting the case for the U.S. as a long-term World Cup host.
Spain defeated Argentina 1-0 in extra time to win the 2026 FIFA World Cup final, drawing a record 62.8 million U.S. viewers—the most ever for a World Cup final and for a soccer telecast in the United States. About 39 million watched on Fox (English) and nearly 24 million on Telemundo (Spanish), up sharply from 2022. Streaming also boosted reach, with Fox One and Peacock contributing, and streaming comprising roughly half of Telemundo's audience. The broadcast underscores soccer's rise in the U.S. and sets the stage for future 2030 media-rights bidding.