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Viewer Data

All articles tagged with #viewer data

Netflix Unveils Long-Awaited Viewing Data for Entire Catalog
entertainmenttech2 years ago

Netflix Unveils Long-Awaited Viewing Data for Entire Catalog

Netflix will begin publishing a biannual report on what its subscribers are watching, providing viewer data on over 18,000 titles and nearly 100 billion hours viewed. The move comes after criticism of the streaming service's lack of transparency. The Night Agent was the most-watched show globally in the first half of 2023, with 812 million hours viewed. Netflix's co-chief executive acknowledged the company's "environment of mistrust" and stated that the data releases aim to create a better environment for Hollywood guilds, producers, creators, and the press. The data is not intended for advertisers but will benefit writers, actors, and producers.

Netflix Reveals Surprising Viewer Data for Top Shows and Movies
entertainmenttech2 years ago

Netflix Reveals Surprising Viewer Data for Top Shows and Movies

Netflix has released its global midyear viewer data for every title on its service, marking the first time the company has disclosed such figures. The political thriller "The Night Agent" was the most-watched show globally in the first half of 2023, followed by "Ginny & Georgia" and "The Glory." The move comes after pressure from Hollywood labor unions for greater transparency in streaming services, and Netflix's semiannual report aims to provide viewers, suppliers, and competitors with a deeper look into audience engagement.