Netflix's Ted Sarandos Promises Increased Transparency and Changes in Pay Structure
Netflix co-CEO Ted Sarandos explains that the reason for Netflix's long-standing secrecy around viewership data, even with creators, was due to concerns from talent feeling "trapped" by ratings and box office performance. Sarandos believes that engagement is now the key metric for success and that transparency will increase over time. These comments come amidst ongoing strikes by actors and writers demanding increased streaming viewership transparency. Sarandos reaffirms Netflix's commitment to resolving the strike with SAG-AFTRA and emphasizes the importance of third-party content in Netflix's strategy.