Gear's E-Day Beta Outpaces MW4 on Xbox Despite CoD Hype
MW4's early-access beta on Xbox debuted as the week’s biggest new entry but drew only about 46.6% of the player count of Gears of War: E-Day's beta, likely due to access differences (MW4 pre-orders and promo codes vs. E-Day’s Game Pass Ultimate access). An open MW4 beta later in August could narrow the gap, but early data suggests Gear’s beta engaged Xbox players more strongly despite CoD’s franchise popularity.