All articles tagged with #zenfone
Asus chairman Jonney Shih confirmed at a 2026 Taiwan event that Asus will stop launching new mobile phones, placing its smartphone business on an indefinite hiatus to focus on AI products like robots and smart glasses; existing devices will continue to receive updates for a time, but no new Zenfone or ROG Phone models are planned in 2026 as the company pivots toward AI growth and an expanded server business that boosted 2025 revenue.
Asus has announced it will not release new Android smartphones in 2026, focusing instead on maintenance and support for existing devices, though it has not ruled out the possibility of future releases.
Asus denies rumors of discontinuing its Zenfone smartphone lineup, stating that the Zenfone 10 will not be the last device in the series. The company reaffirms its commitment to the smartphone business and mentions the continuation of both the ROG Phone and Zenfone product lines. Asus also teases upcoming product lineups for 2024. The response comes in response to a recent report suggesting that Asus would merge its Zenfone resources into the ROG Phone. The Asus Zenfone 10 is currently available for pre-order in the US.