Marketingtech News

"Google's Conversational AI Revolutionizes Search Ads for Marketers"

Google is rolling out a conversational experience powered by its Gemini AI model in Google Ads, allowing advertisers to generate relevant ad content from a website URL. Early tests show that advertisers have built higher quality search campaigns with less effort, leading to increased Ad Strength scores. Small business advertisers using this experience are more likely to publish search campaigns with "Good" or "Excellent" Ad Strength, and those who improve ads from "Poor" to "Excellent" see 12% more conversions on average. Google plans to add a capability for the conversational experience to suggest images using generative AI and images from landing pages. The impact of generative AI on Google and the advertising market is expected to be significant, with estimates suggesting it will eventually impact more than $40 billion per year in ad revenue.