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"Media Buyers Discuss Responsibility for X's Survival Amidst Elon Musk's Global Meltdown and Antisemitic Fallout"

1 min read
Source: PR Week
"Media Buyers Discuss Responsibility for X's Survival Amidst Elon Musk's Global Meltdown and Antisemitic Fallout"
Photo: PR Week
TL;DR

Media buyers and marketers argue that X, a platform that is considered nonessential for companies focused on selling products rather than taking a stance, should not rely on advertisers to keep it afloat or shut it down.

Topics:businessadvertising-and-marketing#advertisers#advertising-and-marketing#media-buyers#nonessential-platform#selling-products#taking-a-stance
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  1. Media buyers: 'Advertisers are not responsible for keeping X afloat — or shutting it down'  PR Week
  2. There are global implications for Elon Musk's apparent meltdown  San Francisco Chronicle
  3. Elon Musk's X in talks with Amazon to sell ads after antisemitic fallout: report  New York Post

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