"2024 NACTOY Awards: Kia EV9, Toyota Prius, Ford Super Duty Take Top Honors"

The Toyota Prius has been named the North American Car of the Year, marking Toyota's first win in the category since 2004, with improvements in aesthetics and sportiness while maintaining efficiency. The Ford F-Series Super Duty won the North American Truck of the Year, continuing Ford's winning streak in the category for the fourth consecutive year, praised for its comfort and extreme performance capabilities. Details on the Kia EV9, which won the North American Utility Vehicle of the Year, were not provided in the excerpt.