"Electric Shock: Tesla Takes on Toyota in the Battle for Car Supremacy"

Toyota is challenging Tesla's vision for an all-electric future with its re-energized hybrid plans. While Elon Musk aims to make Tesla the bestselling automaker before 2030, a slowdown in EV sales growth in the US and the surge in hybrid vehicle sales, driven by Toyota's success, are testing Musk's gamble. Toyota, which helped popularize hybrid technology, has seen a rise in deliveries of its electrified-vehicle offerings this year. Tesla, on the other hand, is stealing sales from Toyota but has had to drastically reduce pricing to compete. The front line of this battle is in California, where Tesla's price cuts have made the cost of an entry Model 3 sedan less expensive than a Camry. Toyota is doubling down on its hybrid strategy, with the next generation Camry being offered only as a hybrid.