Ford slashes F-150 Lightning production by 50% due to slowing demand

Ford has informed its suppliers that it will be reducing the production rate of the F-150 Lightning electric truck from 3,200 trucks per week to 1,600 trucks per week starting in January. Despite strong initial demand and over 200,000 reservations, Ford's EV division, Model e, is not yet profitable, and the automaker raised the prices of the Lightning due to increased costs. With concerns about overflowing EV inventories and a lack of buyers, Ford is taking a cautious approach to production to ensure a profitable and competitive business.