Jaguar's Bold Rebrand Unveils Divisive Electric Type 00 Concept
TL;DR
Jaguar has unveiled its new electric vehicle (EV) concept designs following a recent rebranding that drew mixed reactions, including mockery from Elon Musk. The rebrand, which featured a new logotype without the iconic big cat, led to speculation about the company's future. However, the new EV concepts have been revealed, showcasing designs that might appeal even to Musk, known for his interest in innovative automotive technology.
- The wild Jaguar rebrand is suddenly starting to make sense Creative Bloq
- Jaguar's new electric concept car divides opinion BBC.com
- Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand WIRED
- Welcome to Jaguar's future: this is the electric Type 00 design concept Top Gear
- Jaguar’s bizarre rebranding continues with the Type 00 concept electric car The Verge
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