
Jaguar's $130,000 Type 01 EV Launches in a Bid to Rebrand for Younger Buyers
Jaguar has officially launched the Type 01, its first new model in nearly a decade, priced at $130,000 in the US. The all-electric sedan features a polarizing, futuristic design, 1,016 horsepower, and a 450-mile range. The launch follows a controversial 2024 rebrand and aims to attract younger, tech-savvy buyers, though analysts note the crowded luxury EV market and weak US demand pose significant challenges.












