Volkswagen's Affordable EVs Set to Revolutionize China's Market

1 min read
Source: Electrek
Volkswagen's Affordable EVs Set to Revolutionize China's Market
Photo: Electrek
TL;DR Summary

Volkswagen plans to launch a new entry-level EV platform in China, offering electric vehicles starting at around $20,000, in an effort to compete with Tesla and BYD in its most important market. The move comes as price cuts from market leaders like Tesla and BYD put pressure on other automakers in the highly price-sensitive Chinese market. The new platform, based on VW's MEB architecture, will use local suppliers to cut costs and improve development times by a third. Volkswagen aims to introduce ten new EVs globally by 2026 and regain market share in China, where it lost its title of bestselling brand to BYD earlier this year.

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