Tween Boys: The New Hot Market for Skin Care

The personal care market in the US is worth over $25 billion annually, but there is a lack of products targeting the skin-care needs of tween boys. However, some boutique companies and entrepreneurs are trying to fill this gap, including Stryke Club and JB SKRUB. These brands aim to simplify skin care for boys and help them overcome the stigma of engaging in self-care. Social media influencers have also played a role in raising awareness among boys about personal hygiene.