Bud Light faces fallout over controversial ad campaign.

Bud Light's partnership with a transgender influencer may have hurt sales and angered some customers, but experts say inclusive marketing is here to stay. While some believe brands should stick to selling their products and avoid social issues, others argue that reaching out to younger and more diverse consumers is crucial. A 2021 Gallup poll found that 21% of people in Generation Z identify as LGBTQ+, compared to 3% of Baby Boomers. Bud Light and the influencer declined to comment on the controversy.