Bud Light faces ongoing sales decline and boycotts amidst controversy.
TL;DR Summary
Sales of Bud Light and other Anheuser-Busch brands have continued to decline since the company's partnership with transgender influencer Dylan Mulvaney for an online promotion last month. Bud Light sales have dropped 23% compared to a year ago, while Budweiser sales are down roughly 11%. The backlash from both conservatives and the LGBTQ+ community has caused some bars to pull all Anheuser-Busch products from their menu. Anheuser-Busch's Global CEO Michel Doukeris said it's too early to have a full view on the impact, but the company has the people and partners to learn from the situation and come out stronger.
- Bud Light sales continue to fall weeks after Mulvaney promo debacle Yahoo Finance
- Chicago gay bars boycott Bud beers over Dylan Mulvaney flap NBC News
- Marketing guru behind iconic Bud Light ads blasts 'self-inflicted' Dylan Mulvaney fiasco New York Post
- Chicago gay bars dropping Bud Light, Goose Island amid backlash for transgender ad campaign Chicago Tribune
- Bud Light Controversy Takes a Twist That Offends a Whole New Crowd msnNOW
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