Cracker Barrel to Revamp Menu and Remodel Amid Relevancy Concerns
TL;DR
Cracker Barrel's new CEO, Julie Felss Masino, acknowledges the restaurant chain's loss of relevancy and plans a $700 million rebrand, including new menu items and remodeling, to attract new diners and regain its customer base, particularly those 65 and older who have not returned since the COVID-19 pandemic.
- Cracker Barrel CEO says restaurant chain has lost relevancy, eyes menu changes and remodeling Fox Business
- Cracker Barrel announces changes to restaurant chain CBS News
- Cracker Barrel 'not as relevant as we once were,' new CEO says Yahoo Finance
- Cracker Barrell's stock price plummets after CEO's relevancy comments USA TODAY
- Cracker Barrel plans changes after CEO says the brand isn't relevant 9News.com KUSA
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