e.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1 billion
TL;DR
e.l.f. Beauty is acquiring Hailey Bieber's lifestyle beauty brand rhode for $1 billion, with Bieber remaining involved as founder and chief creative officer, aiming to expand the brand's reach and diversify e.l.f.'s portfolio into prestige beauty.
- e.l.f. Beauty to acquire Hailey Bieber’s rhode for $1 billion KTLA
- E.l.f. Buys Hailey Bieber’s Rhode Cosmetics Brand in $1 Billion Deal WSJ
- E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion CNBC
- Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal BBC
- Rhode to be acquired by Elf Beauty for $1 billion Vogue Business
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