FTC Approves Omnicom-Interpublic Merger with Political Content Restrictions
TL;DR
Omnicom and Interpublic have agreed to a no-boycott deal with the FTC, allowing their $13.5 billion merger to proceed, by committing not to direct clients away from media platforms due to political content.
- Omnicom and Interpublic, Seeking Merger, Agree to FTC’s No-Boycott Deal The New York Times
- FTC Approves Omnicom-IPG Merger After Ad Giants Pledge Not to Boycott Over Politics WSJ
- FTC greenlights Omnicom-Interpublic deal, bars coordination over political content Reuters
- FTC approves $13.5bn advertising merger but bars coordination over political content The Guardian
- The FTC is putting unusual political restrictions on the merger of 2 ad giants. Here are the winners and losers. Business Insider
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