Gap Bets on a Denim It-Bag with Reed Krakoff
TL;DR Summary
Gen Z’s obsession with “it” bags meets Gap’s bold push into accessories, as Reed Krakoff leads the launch of a patchwork denim bag—an effort to turn the mall brand into a coveted item through online virality and fashion storytelling.
- He Made a Bag to Match Your Jeans The New York Times
- Exclusive | Gap Pushes Into the Lucrative Accessory Business With New Handbags WSJ
- “You Have a Five-Pocket Jean, Why Not a Five-Pocket Tote? Introducing GapBags Vogue
- Gap Just Launched Your New Favorite Tote Bag Harper's BAZAAR
- Coach’s Former Creative Director Just Made a Gap Handbag Highsnobiety
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