Lululemon Founder Criticizes Company's Diversity Approach and Customer Strategy

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Source: NBC News
Lululemon Founder Criticizes Company's Diversity Approach and Customer Strategy
Photo: NBC News
TL;DR

Chip Wilson, the founder of Lululemon Athletica, criticized the company's efforts in diversity and inclusion, likening their strategy to that of the Gap and expressing a desire for a more exclusive brand image. He also disapproved of the company's advertising featuring what he called "unhealthy" and "not inspirational" people. Lululemon has distanced itself from Wilson's views, stating that he has not been involved with the company since 2015 and that his opinions do not reflect those of the company. Despite the controversy, Lululemon's stock price remains high, and Wilson is still the largest single shareholder.

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