Money Talks: Rising Costs Trim the Dating Scene for Young Americans in 2026

A 2026 BMO Real Financial Progress Index survey of 2,501 adults finds half of single Americans are dating less or choosing cheaper activities due to rising costs; Gen Z averages $205 per date and millennials $252, making dating a meaningful share of income and contributing to a trend of “defensive” dating, with many saying dating isn’t worth the expense. The financial squeeze extends to dating apps as well, where paid tiers offer access and gamified features, though most users still rely on free versions. Online dating has broadened the pool but can overwhelm, reducing the likelihood of meaningful connections.