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Overstock.com undergoes rebranding as Bed Bath & Beyond, shifts to online-only sales

1 min read
Source: USA TODAY
TL;DR

Overstock has completed its acquisition of Bed Bath & Beyond's intellectual property, including the brand, customer database, and website domain. Overstock will rebrand itself as Bed Bath & Beyond and transition its loyalty program to the new name. The company plans to launch the website and app in the United States in August and September, with a goal of fully phasing out the Overstock name by the end of 2023.

Topics:business#acquisition#bed-bath-and-beyond#business#online-retail#overstock#rebranding
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