Paramount Global Faces Streaming Woes and Financial Losses.

Equity analyst Steven Cahall of Wells Fargo has suggested that Paramount should quit streaming altogether due to lack of scale and profitability. Cahall believes that only a handful of streaming options will survive or make money in the long run, and Paramount+ is "fighting hard for fifth place" in the streaming wars. He suggests that Paramount should consider shutting down its direct-to-consumer service and instead license and sell its content to others like Sony or break up the company's assets. Cahall estimates that Paramount's studios are worth a combined $30 billion or more.