The Battle Between Nike and Sneaker Bots.

Sneaker bots, or software applications that can replace humans in performing certain tasks, have become a big business for the people behind them, with some developers making gross profits of over $100,000. Top sneaker brands like Nike, Adidas and New Balance are under constant attack from bots, which can make up to 50% of entries in high-demand launches. While there are currently no laws against using bots to buy sneakers or other retail goods, legislation has been introduced to combat them. Nike claims to have up to a 98% success rate combating bots in high-demand launches.