The Cost of Going Woke: Bud Light's $27 Billion Loss
TL;DR Summary
Anheuser-Busch's market value has fallen by $27 billion due to the Bud Light controversy, which started when the beer brand partnered with trans influencer Dylan Mulvaney earlier this year. The controversy caused conservative uproar and boycotts, leading to a social media frenzy that is yet to fully subdue. Anheuser-Busch InBev fell about 20 percent from its recent high in March, making May the third-worst month ever recorded for the company.
- Bud Light Drama Caused $27 Billion Loss and Tanked Company Stock The Daily Beast
- Bud Light parent Anheuser-Busch's stock has lost $27B over Dylan Mulvaney New York Post
- Bud Light donates $200K to LBGTQ+ group, sending mixed signals after ‘woke’ fiasco New York Post
- Target learns the Bud Light lesson: Go woke, go broke Washington Examiner
- Why 'Bud Lighting' isn't stopping any time soon | Column Tampa Bay Times
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