The Rise and Fall of BuzzFeed News in the Digital Age.

BuzzFeed's closure of its news operations highlights the perilous dependence of digital media on Big Tech platforms like Facebook and Meta, which control the digital advertising space. BuzzFeed, built for Facebook's algorithm, had tried to balance a world-class news organization on top. However, Facebook's faltering popularity and Meta's declining stranglehold on digital advertising have led to BuzzFeed's downfall. The unregulated power of digital advertising, combined with media organizations making their websites free to access, has created a perfect storm.