Amazon Faces Lawsuits and Backlash for Changes to Prime Video Features and Pricing

An Amazon Prime subscriber has filed a class action lawsuit against the company over its implementation of ads on Prime Video, alleging misleading advertising and consumer protection law breaches. The lawsuit comes after Amazon started automatically showing limited ads to US subscribers and asking for an extra charge to stream without them. The plaintiff seeks class action certification, relief including an injunction against Amazon's conduct, damages, and a jury trial, arguing that the introduction of ads breached contracts and misled consumers who expected ad-free streaming. Amazon declined to comment on the lawsuit, which follows the company's move to introduce ad-supported plans to boost revenue.