"Chase Introduces Targeted Advertising Based on Customer Purchases"

1 min read
Source: Fox Business
"Chase Introduces Targeted Advertising Based on Customer Purchases"
Photo: Fox Business
TL;DR

Chase has launched a new media platform, Chase Media Solutions, allowing advertisers to target its 80 million U.S. customers based on their purchases, with the bank claiming it's a "win-win" for both businesses and customers. The platform aims to provide personalized offers and cash back opportunities for customers, while businesses can target customers based on their purchase history. Chase will charge merchants only when a customer makes a purchase through a deal on the platform, and initial pilot partners include Air Canada, Solo Stove, Blue Bottle, and Whataburger.

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