"Elon Musk's X Installs New Safety Leadership to Address User Concerns"

Elon Musk's X appoints new safety chiefs, including Kylie McRoberts as head of safety and Yale Cohen as head of brand safety and advertiser solutions, as it seeks to rebuild its advertising business and trust among users. The move comes after a rocky 18 months for X's advertising business, marked by controversies and an exodus of advertisers. The platform has also faced criticism for user safety under Musk's ownership, with concerns about harassment and bullying largely unchecked. The appointments aim to address these issues and improve safety and security on the platform.