"Joe Rogan and Alex Cooper Shake Up Podcasting Platforms with New Deals"
TL;DR
Spotify renews its partnership with Joe Rogan for "The Joe Rogan Experience" podcast, worth up to $250 million, making the show available on other platforms in addition to Spotify. The move comes as part of Spotify's strategy to broaden distribution. Under the new deal, Spotify will handle distribution and ad sales for the podcast, while Rogan will receive a guaranteed minimum fee and a share of advertising revenue. The show, which became exclusive to Spotify in 2020, has consistently ranked as the most popular podcast on the platform.
Topics:businessbusinesstech#businesstech#exclusive-deal#joe-rogan#multiplatform-distribution#podcast#spotify
- Joe Rogan Renews Spotify Deal, but His Podcast Will No Longer Be Exclusive to the Platform Variety
- Spotify and Joe Rogan Strike New Podcasting Deal The Wall Street Journal
- Spotify's exclusivity era nears its end The Verge
- Alex Cooper’s ‘Call Her Daddy’ Podcast Expands Beyond Spotify To Apple, Other Audio Platforms Deadline
- Spotify inks new multiyear deal with podcast host Joe Rogan NBC News
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