
Netflix and Spotify Strike About $100M Deal to Bring Jay Shetty’s On Purpose to Video
Netflix and Spotify have struck a multiyear deal to bring Jay Shetty’s On Purpose to video on both platforms, with the partnership reportedly worth about $100 million. The video episodes will premiere on July 13, ending YouTube availability, and Spotify will handle global ad sales. Shetty’s Perfect Strangers Media will also develop Netflix projects, signaling a landmark push for creator-driven franchises across major streamers.













