Master the Art of Bragging for Career Success, Advises Wharton Professor

Self-promotion is a delicate balance when vying for a job or promotion, as it's important to come across as both competent and likable. Wharton professor Maurice Schweitzer suggests using "dual promotion" by following self-promotion with a promotion of someone else. This approach not only makes you seem more agreeable but also more competent. Schweitzer's research shows that including a compliment of someone else's work alongside your brag increases how likable and competent you are viewed, improving your chances of getting hired or promoted. Despite its success, the majority of job candidates still engage only in self-promotion during interviews.