Amazon to Introduce Ad-Supported Tier for Prime Video

Amazon is reportedly considering adding an ad-supported tier to its Prime Video platform, following in the footsteps of other streaming services such as Netflix, Hulu, Max and Peacock. Advertisers are eager for Amazon to offer more access to premium movies and programs that have remained largely ad-free. Amazon has already experimented with product-placement based ads and sports programming with advertising. The company is reportedly in talks with Warner Bros, Discovery and Paramount to include ad-supported subscriptions through Prime Video Channels. Pricing and launch date for the ad-supported plan are yet to be announced.