"Kristen Wiig's Target Lady Returns for Target Circle Week Ads"
TL;DR Summary
Kristen Wiig reprises her "Target Lady" character from SNL in a new ad campaign for Target, featuring 12 TV spots and digital content. The campaign, created in partnership with Wiig, former SNL writer Jameson Anderson, and director Tom Kuntz, includes ad-libbed lines from Wiig and features the music of Prince and the Revolution. Wiig will also be hosting SNL this Saturday, joining the Five-Timers Club, with musical guest Dua Lipa, followed by Ryan Gosling hosting on April 13 with musical guest Chris Stapleton.
- Kristen Wiig Reprises 'Target Lady' SNL Role in New Target Ads — WATCH TVLine
- Target Circle Week: Everything we know, including early deals you can shop now Yahoo Life
- Kristen Wiig Revives Iconic Target Lady SNL Character for Fun New Ad PEOPLE
- Kristen Wiig's Target Lady to tout Target Circle Week sale, which runs April 7-13 USA TODAY
- Target ads star Kristen Wiig's Target Lady—behind the marketing plans for loyalty program overhaul Ad Age
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